Crazy Games
How did we create art for a web game that achieved an average retention of 12 minutes?
Context
CrazyGames is one of the most popular web gaming platforms in the world. We created art that captivated its users, as reflected in the excellent metrics achieved.
Collaboration
We secured an exclusive contract to develop a game with high-quality gameplay and art tailored to Crazygames' target audience.
Strategy
We conducted thorough research and benchmarking of competitor games to craft a strategic approach for our artists. For us, strategy and art go hand in hand when it comes to product vision.
The Team
The team consisted of a project manager, a video game developer, and a visual artist.
Character design
We designed unique and memorable characters that reflect the game's personality. Every detail was crafted to connect with players and resonate with Crazygames' target audience.
Environment design
We created visually impactful environments that immerse players in the game's world. Each setting was meticulously designed to ensure artistic consistency and a strong visual impact.
Furniture and objects
We developed furniture and objects that enrich the settings and bring dynamism to the game. Each piece combines functionality and design, complementing the narrative and gameplay.
UI design
We designed an intuitive and visually cohesive interface that naturally guides players. Our approach ensured a seamless blend between the game’s aesthetics and usability.
Asset preparation
We prepared all assets in optimal formats and resolutions, ensuring they integrate easily into the development workflow for smooth implementation.
Work with us
Join an agile and multidisciplinary team passionate about design, communication and technology.
