PAS Royale
How do we incentivize insurance brokers to sell more through gamification?
The Challenge
We needed insurance brokers to engage with a game designed to help them diversify and grow their policyholder portfolio. Additionally, we aimed to introduce this unique and innovative initiative to the insurance community, as it represented a major milestone for our client's market positioning.
Strategy
For the game's first edition, we developed a powerful branding identity inspired by video game themes, along with a series of explanatory assets to ensure the insurance broker team understood the initiative quickly and easily.
Methodology and Development
We developed a comprehensive proposal combining branding, visual systems, and a continuous communication strategy. Implementation included brand identity, an icon system and usage guides, weekly internal communications, a sustained social media presence, and a Meta Ads campaign. This achieved high engagement and reach within the insurance community, with over 1.7 million impressions, 600,000 unique users, and 16,000 clicks to the Instagram profile.
The Team
Project Manager specializing in communication and strategy, Graphic Designer, and Audiovisual Designer
Branding
We developed a brand inspired by the aesthetics and logic of the gaming universe, translated into a professional, modern visual language aligned with business objectives.
Icon System
We designed a specific icon system for each stage of the game, intended to organize and clarify its different levels. We complemented the system with a practical guide to help users understand the game's rules and mechanics.
Weekly Internal Communications
We implemented an internal communication channel via WhatsApp to keep brokers engaged and aligned with the initiative. Through weekly updates, we shared project news, reinforced continuous participation, provided performance tips, and highlighted the community's growth and progress.
Sustained Social Media Presence
We developed a series of social media communications focused on showcasing the initiative's power through its protagonists. We highlighted real experiences, reinforcing the project's credibility and its impact on the broker community.
Meta Ads Campaign
We planned and executed a paid advertising campaign on social media to amplify the reach of an initiative that was transforming the organization and its members. The communication emphasized the innovative nature of the project and its direct impact on the growth and professionalization of insurance brokers.
Metrics
+ 1.7 million impressions
+ 600,000 unique users
+ 16,000 clicks to the Instagram profile
Work with us
Join an agile and multidisciplinary team passionate about design, communication and technology.
