World of Cans
How did we create a unique visual identity for World of Cans?
Introduction
A startup created to provide easy access to information for can manufacturers approached us for assistance in building their brand and designing the UX/UI for their platform. Here’s the journey we embarked on together!
Context
The client needed to engage two distinct audiences: suppliers of raw materials and machinery for can production, and can manufacturers. Their goal was to create a win-win platform for everyone: a space where suppliers could showcase their products and manufacturers could access a wide range of supplies and valuable industry insights about cans.
Strategy
We initiated a research phase to develop the startup's branding. Given the tight timeline, we simultaneously planned the user flows, wireframes, and application mockups, culminating in the assembly of the HTML.
The Team
The team consisted of a project manager, a brand designer, a motion designer, and a UX/UI designer.
Branding
We designed a logomark that moved away from the typical iconic can imagery, opting for a more subtle and suggestive approach.
Promotional video
We created a video filled with striking animations to quickly and effectively explain what World of Cans is about. The script was built using the Hero’s Journey storytelling framework.
Icon system
We developed an exclusive icon library for WOC. The industry is dense with information, requiring content to be categorized into groups, sections, and categories. The icons were essential for organizing this vast visual content. Designing the icons was particularly challenging as it illustrated highly specific machinery and supplies.
Sales brochure
We designed a brochure to help the startup attract suppliers of can-making materials and persuade them to promote their products on the platform.
Social media assets
We created multiple pieces for the startup to introduce its services on social media and establish its position in the market.
User experience and interface design
We conceptualized and designed the application’s complete experience, from the foundational structure (wireframes) to the initial visual representations (mockups) and the final user experience and interface (UX/UI), ensuring intuitive and engaging interactions.
Work with us
Join an agile and multidisciplinary team passionate about design, communication and technology.
